Deco Velours & Bamboo Viscose — Wednesday, March 10, 2010
Our first big in-house release of the year is almost ready. It's called Deco Velours and as the name suggests it's a collection of luxury figured velvets, inspired by the restrained opulence of the Art Deco era.
It features classic Deco motifs like chevrons, geometric grids and a herringbone. The scale of these patterns are small to medium, perfect for 'foundation' pieces in a room such as a main sofa, drapery, dining room chairs and bedheads.
The colour palette is pared back to five essentials: off-white, two sophisticated neutrals, a deep aubergine and black. For added glamour some of the designs have a textured, crushed finish.
The thing I like the most about this collection is the gorgeous lustre and depth of the pile, it feels and looks beautiful, particularly the designs that have a composition of 100% bamboo viscose.
As an aside I'd like to add my 2 cents worth about bamboo viscose as it's a fibre that's received a lot of press in the last few years. Recently much of the hype surrounding so-called bamboo fabric has been debunked however I still think it's a move in the right direction for the textile industry, particularly if the raw product is from a certified source, as is the case for Deco Velours. The bamboo used in this collection is harvested from a sustainable source which has naturally regenerated and grown without the use of pesticides/herbicides, irrigation and fertilizers. A clear improvement when compared to conventionally grown cotton and manufactured synthetics like polyester.
Also of environmental-impact note; Deco Velours is a sea-freighted collection.
In addition these fabrics have been manufactured to an Oeko-Tex 100 Class 1 standard which insures that the use of chemicals has been kept to a minimum with no harmful residues left on the cloth. It also certifies the use of low allergenic dyes.
So stay tuned for Deco Velours' imminent release. It's not only a beautiful collection of fabrics but also one mindful of the environment and the end-user. I hope you like it.
Carol










